Recent Thought Leadership
Speaking Engagements & Articles (2016 - Present)
- Author, The Warning Sign That Isn’t on the List … Yet. How to know when your AI plan needs to be revisited, Law.com Mid-Market Report, July 31, 2026 (subscription required) or read here
- Moderator: From RFP to ROI: The Modern Law Firm CRM Journey, 2026 LMA Tech West by Southwest, October 2026
- Co-presenter: Casting a Wider Net: Rethinking Demand Generation for Mid-Law Business Development Teams, The 33rd Annual Chief Marketing & Business Development Officer Forum, January 21, 2026
- Co-Presenter: Baton Rouge-New Orleans Driving Change: CMOs on the Technological Frontlines of Legal Marketing, Legal Marketing Association, June 4, 2025
- Co-Presenter: Driving Growth Mindset Across Your Firm: Strategies for Transformation, Legal Marketing Association, January 29, 2025
- Interview and Quoted: On Leadership, Personal Branding, and Content Strategy, JD Supra Office Hours, September 23, 2024
- Panelist: 2024 Summer Reboot Camp, Answering Legal, August 13, 2024
- Co-presenter: Using the C.O.P.E.S. Approach to Maximize Your Content Reach, Lawline, September 22, 2022
- Podcast: How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse, Furia Rubel PR, recorded March 27, 2020
- Quoted: The Value of the C-Suite in the Law Firm Setting, Susan C. Freeman, Jaffe PR, November 28, 2018
- Quoted: Is Outside Ownership of Law Firms Picking Up Steam? The American Lawyer, August 30, 2018
- Co-Author: An open letter to potential law students: Know the truth, ABA Journal, August 13, 2018 (Co-Authored with Nichole Black)
- Panelist: Developing an Integrated PR and Marketing Strategy, Legal Marketing Association, Los Angeles, May 24, 2017
- Co-Presenter: Generational Marketing: Strategies and Tactics for Engaging Different Generations, Association of Legal Administrators Annual Conference, April 3, 2017
- Co-Presenter: The Generational Divide: Strategies for Leveraging Talent at all Levels, Legal Marketing Association, Kansas City, MO., November 17, 2017
- Quoted: The generation divide between law firms and clients, Sandra Rubin, Lexpert, April 25, 2016
